In this day and age, when technology is developing at a dizzying speed, many companies are still hesitant to implement modern tools such as a CRM system. Why? Fear of change itself, lack of time, or concerns about costs often overshadow the enormous benefits that digitalization brings.
What does digitalization mean in business?
Digitalization is the process of transforming manual processes, paper documents, and traditional ways of working into digital form. It involves integrating modern programs and technologies into the daily operations of a company to improve efficiency, sales, and communication.
- What does this mean in practice?
- data storage and processing in the cloud,
- using digital tools for planning, sales and overall company communication,
- automation of manual processes such as invoicing, generating orders and quotes, and tracking the orders themselves.
The main reasons why companies resist digitalization:
1.Fear of change - change always brings a great deal of uncertainty. For many companies, it is easier to stick to established processes, even if they do not always work effectively. However, digitalization requires a rethinking of entire processes and ways of working. This fact can be very stressful for employees and managers themselves.
2.Lack of technical skills - small and medium-sized businesses often believe that their employees do not have sufficient technical knowledge to work with new technologies.
3.The argument: If it works, leave it as it is - some companies think that if their business is running smoothly, they don't need to change. However, what worked ten years ago may not be competitive today.
Benefits of Mango CRM in the digital world
Let's take a look at the main benefits. You will understand that what you get with our CRM far outweighs any concerns you may have about implementing something new.
1.Improving customer relations - our Mango displays all customer data in one place - the client card. This allows for a better understanding of customer needs, all customer requirements, prices, orders, offers related to the company are clearly recorded. See what a client card can look like, where everything is clearly organized in one place.
The photo above is an illustration of how you can keep order and overview for individual customers. However, if you want to delve deeper into this topic, and would like to see how our directory works, please click on the link below. You will learn how such an entire client card is created, what it contains (only part of the client card is shown in the photo), what extensive functionality the Manga directory hides.
2.Higher efficiency and productivity - digitalization eliminates manual work and the errors that arise from it. Employees can focus on important tasks instead of routine administration. Imagine if your back office did not create orders and quotes manually in some tables, by listing lines, costs, numbers, etc. What if they did it with a few clicks in the CRM system? What if all items were pulled from stock cards with filled in costs and other attributes? And what if quotes or orders were interactive? The customer could click on individual items, watch videos about them, and add a comment to the quote. Come and see what horizons Mango can open for you in the area of creating quotes and orders.
3.Companies that implement CRM gain a head start over their competitors. Automating processes allows them to respond quickly, accurately, and at a high level. For example, let's look at automated emails. In our system, you choose the parameters of your emails and then Mango works for you. Isn't that great? Want to know how it all works? Click on the link below and let's take a look together at how automation can be beneficial, for example, with emails.
4. Better decision-making - no manual spreadsheets in cluttered programs. Mango provides clear reports and analyses that help you make decisions based on real data. Want to see more and not just a general theory? Great. Click on the link below, where we have prepared information for you about what reporting looks like in the Mango environment. There you will find the report packages that Mango provides, along with detailed information about what is hidden in them. We hide nothing and we want you to have the best possible overview of what our Mango can really do.
5.Fast return on investment - although the implementation of the system requires some costs, the benefits of CRM will quickly return in the form of increased productivity and better results. How can we convince you of this? Sometimes seeing once is better than hearing a hundred times. So take a look at our references. They are the most realistic and truthful testimony of our customers about the benefits Mango has for them and that this investment in our CRM system was a step forward for them.
Mango CRM as the way forward for modern business
Implementing a CRM system is not just about operational change, but also about the overall transformation of your business. Improved relationships, better decision-making, greater efficiency - these are just some of the benefits it brings. Would you like to have an idea of how our CRM implementation works? Do you really want to make sure that there is no room for concern? Please click on the link below, where we will guide you through the implementation process step by step.
Imagine the order. All information about customers, projects in one place. At any time you have an overview of how you did, what is not yet completed, what is the invoicing status of your deals. All this is part of our CRM system.
Digital transformation is not a choice, it is a necessity!
Companies that avoid digitalization and ignore the potential of a CRM system risk being overtaken by their competitors. In the 21st century, it is necessary to abandon outdated methods, as technology brings new possibilities and opportunities for the growth of your business.