Email marketing is a powerful tool that can help you build customer relationships, increase sales, and strengthen brand loyalty. It’s affordable, straightforward, and gives you the ability to tailor your content to the needs of your target audience. How to use it properly and what are its biggest benefits? Let’s take a closer look.
Why choose email marketing?
1.Reach and availability: Email is a universal platform used by the majority of the population. Customers check it throughout the day, offering an ideal opportunity to share important information.
2. Personalization and segmentation: In the Manga directory, we can segment databases and create personalized email campaigns that will reflect the needs of individual groups. For example, a customer who has a basic product and we want to offer them additional services (cross-sell and upsell opportunities). We can easily filter all the data about our clients that we enter into the address book in Mango. The more data we collect about companies, the more we can segment the database. I will create a filter in the company database to select a list of companies that only have a starter package. I will then reach out to these companies with an email campaign in which I will introduce them to additional services. Come see how well you can collect data in a directory with Mango, how you can create your own columns and how you can set the filter you need. Click below and we will show you how easily you can create the database you need with Mango.
directory and database creation
3. Measurable results:Manga tools provide detailed analytics on the opens, clicks, and non-opens of your campaigns. This makes it easy to track campaign effectiveness and make changes to improve results. See what your statistics for sent email campaigns might look like.
In the image above, we see the name of the social media campaign, where we informed customers that we are on social media. Subsequently, in the other columns we see the number of emails opened, the total number of emails sent, etc. Now let's see what the graphical representation of the sent email campaign looks like.
Define goals:In the first step, you need to think about what you want to achieve with the campaign - increase sales of a certain product, inform about news, build relationships with customers?
Building a quality database: As we mentioned above, the more data you fill in the address book in Mango, the better you can segment your contact database for sending email campaigns. In our address book, you can record anything you can think of through custom columns.
Create engaging content:When creating emails, focus on interesting and engaging content. You should pay attention to the subject of the message, because it is the first information that the recipient sees, but you should also take into account the visual side - images, graphs, etc. Did you know that people take away more than 60% of the information from the visual form of what you want to present to them in an email? What does that mean? You can create the most interesting text in the world, but what the recipient of the email will remember the most is the image, graph, photo - the visual side of your campaign.
Optimize for mobile devices:Most emails are read in the field on mobile devices these days, so email design should be responsive and easy to read on small screens. Keep this in mind when creating your campaigns.
Let's see how simple and beautiful an email campaign can look, for example, to direct your customers to your social networks. We won't lie to ourselves, the fact remains that being part of social networks is more than necessary these days.
Let's not forget that email marketing is a great way to stay in touch with your customers. It helps us build long-term relationships and drive sales. Therefore, thorough preparation, quality content, and regular analysis are the keys to success.
