KPI (Key Performance Indicators) and CRM system are inextricably linked because KPIs are important metrics that help measure the performance and efficiency of business processes, while CRM (Customer Relationship Management) system collects and manages data about customers and sales activities.
How KPIs relate to the CRM system:
1. Measurement of business results: The CRM system allows you to track various KPIs, such as the number of new leads, new business opportunities, and the number of won business opportunities. We can record all these metrics in our CRM system. We ensure full performance transparency.
2. Improving team performance: Using CRM, managers can easily track their sales team's KPIs and see who is performing best, what areas need improvement, and where there are opportunities to improve efficiency. We can track sales activities such as the number of e-mails sent, phone calls, face-to-face meetings, and compare them with results. An example could be the number of meetings leading to closing a deal.
3. Customer satisfaction: A CRM system can track KPIs related to the quality of customer relationships, such as the speed of responses to questions or customer satisfaction, which contributes to better customer care.
4. Automated reports: CRM generates reports with KPIs that allow sales teams and managers to gain insight into how efficiently business processes are running.
5. Team motivation:CRM systems can be a tool for setting individual or team KPIs. Business teams thus have clearly defined goals that they can follow, and the results achieved can be evaluated in real time. This contributes to a higher motivation of the team to achieve the goals. An example could be the volume of sales per month or the number of concluded contracts.
Let's take a closer look at it in the Manga environment. In our CRM, you can easily add, for example, financial KPIs such as sales, profit. Simple, fast and especially clear processing.
We mentioned, for example, the measurement of business results. In Mango, you can easily set sales KPIs such as number of offers created. You can see how many offers your merchant generates.
You can increase how much with a few clicks of orders your sales team generates and with what sales:
We can also easily look at the leads section. What are you interested in? How many open leads do we have? How many have we won or lost? Where did they come from?
Mango presents us with a really smart tool for measuring different types of KPIs. It offers a wide range of graphic indicators for measuring financial, sales, marketing KPI. What you choose is up to you. Mango adapts to your needs and processes the results that are most relevant to your KPIs.
See for yourself!
