What are business opportunities?
The business process begins with a business opportunity. It is a situation that can lead to closing a deal or acquiring a new customer. It can be an inquiry from a potential client, the identification of a need in the market, or the opportunity to expand an existing business relationship.
In business, a business opportunity is often associated with the sale of products and services where the company sees a chance for growth, profit, or gaining a competitive advantage.
Please note, a business opportunity is not a price offer !
Business opportunities are often tracked as separate entities so that marketers know what to work on and what has the greatest potential to close the deal.